Category Archives: CRM

Avoiding The Slippery Slopes In Planning Your CRM Project!

Planning a CRM program can be as simple as building consensus with the key stakeholders all of whom have a vested interest in customer retention. Or a complex endeavour involving a multi-month project to discover all the requirements via individual interviews with stakeholders from across the company. Two recent experiences have highlighted the importance of …

SHARE: Facebooktwitterpinterestlinkedin

Like The Emperor’s New Clothes… Is Your CRM Giving You A False Sense Of Control?

How many firms really possess accurate information on their sales forecast and overall sales pipeline? Take a walk around the departments in your organisation and you will see many departments that are much more advanced than sales. They enjoy a fundamental understanding of their internal workings, and are able to direct their day to day …

SHARE: Facebooktwitterpinterestlinkedin